Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and analytics solution that fuels personalized cross-channel marketing campaigns.
According to the press release, “BlueKai will be integrated with both… Readmore
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.
From within the whirlwind of working day to day in one of the fastest-moving industries around, it can often… Readmore