The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Earlier this year, when I was first writing my advanced local SEO training, I reached
Search & social integration: Takeaways from SMX West
Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results.
As someone playing a specialized role
… ReadmoreFacebook Retargeting Partner Triggit Lands $6 Million In New Funding
In a sign of the strength of Facebook’s retargeting ad network, Facebook Exchange (FBX) partner Triggit has secured $6 million in additional funding, led by North Atlantic Capital.
FBX, which only officially launched last September, allows advertisers to target
… ReadmoreKeep your customers from cheating on you
Losing customers means you need to find replacement customers, and that gets expensive—fast.
The more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map. Learn how
… ReadmoreGrowing Marketing Technologists & The Future Of Modern Marketing
How do you find that unicorn employee who is both marketing-savvy and technology-savvy — the marketing technologist? Contributor Travis Wright shares some insights and takeaways from August’s MarTech Conference.
A roomful of marketing technologists were jokingly called unicorns at last
… Readmore