SEM Archives - Brand Equity

August 18, 2017

How to keep your brand message from being hijacked by surrounding content

As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets.

Suffice it to say, Google has

August 17, 2017

Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions

Retail tech firm launches first shelf-based dynamic display that tracks and analyzes faces for their emotional states and demographics.

You walk into a grocery store to buy barbeque-flavored potato chips. But you’re disappointed to find that the overflowing shelf of

August 15, 2017

Amazon unveils its Amazon Go grocery, where you just take things from the shelves and walk out

Its new physical store uses a mobile app, computer vision and other technologies to track every product and then charge your Amazon account.

The evolving merger of physical retailing and online commerce took another step forward today, with Amazon’s announcement